Email Templates
Customize confirmation and welcome emails for your waitlists.
Overview
0list sends two types of emails when double opt-in is enabled:
- Confirmation Email — Sent immediately after signup with a verification link
- Welcome Email — Sent after the user confirms their email
Both templates can be customized per-waitlist in the admin dashboard under Settings → Email.
Confirmation Email
This email is sent when a user signs up and double opt-in is enabled. It contains a unique confirmation link.
Available Variables
| Variable | Description |
|---|---|
{{name}} | User’s name (if provided) |
{{email}} | User’s email address |
{{position}} | Current waitlist position |
{{confirmUrl}} | Unique confirmation link (required) |
{{waitlistName}} | Name of the waitlist |
<h1>Confirm your spot on {{waitlistName}}</h1>
<p>Hi {{name}},</p>
<p>Thanks for signing up! Click the button below to confirm your email address and secure your spot.</p>
<a href="{{confirmUrl}}" style="
display: inline-block;
padding: 12px 24px;
background: #f97316;
color: white;
text-decoration: none;
border-radius: 6px;
">
Confirm Email
</a>
<p>You're currently #{{position}} on the waitlist.</p>
<p>If you didn't sign up, you can ignore this email.</p> Important
The confirmation email must include {{confirmUrl}} or users won’t be able to verify their email.
Welcome Email
This email is sent after a user successfully confirms their email address.
Available Variables
| Variable | Description |
|---|---|
{{name}} | User’s name (if provided) |
{{email}} | User’s email address |
{{position}} | Final confirmed position |
{{waitlistName}} | Name of the waitlist |
<h1>You're in! 🎉</h1>
<p>Hi {{name}},</p>
<p>Your email has been confirmed. You're now #{{position}} on the {{waitlistName}} waitlist.</p>
<p>We'll notify you as soon as we're ready to let you in.</p>
<p>Thanks for your patience!</p>Email Branding
Customize the sender information and visual branding for each waitlist.
| Setting | Description |
|---|---|
| From Name | The name shown in the recipient’s inbox |
| From Email | The email address emails are sent from |
| Reply-To | Where replies are directed |
| Logo URL | Your company logo (displayed in email header) |
| Primary Color | Brand color for buttons and links |
| Company Name | Used in email footer |
{
"fromName": "Acme Inc",
"fromEmail": "[email protected]",
"replyTo": "[email protected]",
"logoUrl": "https://acme.com/logo.png",
"primaryColor": "#4F46E5",
"companyName": "Acme Inc"
}Testing Emails
You can send test emails from the admin dashboard to preview how they’ll look:
Go to your waitlist’s Settings → Email
Edit your template
Click “Send Test Email”
Check your inbox for the preview
Tip
Test emails use placeholder values for variables like position and confirmation URL.